A Study of Turnover in Employee Entry-Level Sales Jobs in India

Abstract: Employee turnover has become a serious challenge for Indian organizations, particularly in entry- level sales roles. Sales positions demand continuous performance, high targets, and strong customer interaction, which often leads to stress and early job dissatisfaction among new employees. This study aims to understand the key factors influencing high attrition in entry-level sales jobs by reviewing existing research and published studies. The paper highlights organizational, job-related, and personal factors that contribute to employee turnover. Based on secondary data, the study discusses how attrition affects organizational efficiency and suggests measures to improve employee retention. The study contributes to a better understanding of workforce challenges in sales-driven organizations.

Keywords: Employee Turnover, Entry-Level Sales Roles, Employee Retention, Sales Jobs, Indian Organizations.